Actually, it would have been better off and more effective if we’d been safe and more secure with a little bit of white space around that to show a bit of creativity. Or as Fenella Grey, managing director at Porter Novelli, puts it: “So many times we’re we get clients saying 'we’re really comfortable with being uncomfortable, push us, we’re happy' and then they see the work and they’re not happy.
And you have to be honest about whether or not you want to work with us….we want to work with you, that’s why you’re in the chemistry meeting and we want it to competitive because that’s better for prices but it is also better for the end product as well.”Ĭhemistry meetings are also probably a good time for marketers to come clean about how far they’re willing to be pushed creatively.
“We need to be honest about what budgets we’ve really got, what the company is really like and how long does it take to approve something. “Never underestimate the importance of the chemistry meeting,” advised Dominic Rowell, the commercial director for Vue’s UK and Ireland business on when all players in a pitch should be upfront.
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